Social Interaction on "B" Networks
Social Interaction on B Networks is a very important part of the syndication process, although not required. On some sites like digg and other social news and bookmarking sites you have the ability to make friends on those networks and communicate with them some, like searchles even has groups. These sites give you the ability to build a profile page with a bio and a avatar.
Building this page is a huge help to your syndication process and I'll tell you why...
It gives you credit and validity that you are a real person and not just another spammer trying to use the site to there advantage. By having an avatar people will be more likely to read your posts, vote for you and add you as their friends. Think about it how many friend requests do you send to people with no picture or bio? or how many friend requests do you accept from people with a blank profile.
So now that you have an avatar and a bio and you are a real human and not just a default image, its time to start making friends. Don't just send random friend requests. Find people with similar interests as you. And when you send the request send a msg along with it if possible, explain where you noticed them and why you are wanting to be their friend. This will add a bit of personality to the request and make it more likely to be accepted.
Once you have these friends it will make it easier for your content to spread out on the social network that you are on. So now not only are you being read more in general because you appear to be a real sincere person with real interests, but on some sites every time you make a new post your friend list gets notified of that in their friends recent post section.
The bottom line is that you can go to a site and make an account. Then just make your post, with out fully setting up a profile and making a persona. This will work and will give you your back link, but will be massively less effective than if you were to take your time and create a full profile and make friends on that network which can lead to an influx of targeted traffic.
I hear people say, "traffic from site X sucks" ... upon investigation you find that they never set up a profile, never interacted with like minded people and they only submitted their links to their profile... can you say SPAM?
Social marketing isn't Internet marketing ... change your mind and you will change your results ... simple.
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