Get Paid Every Time Your Website or Blog is Seen

Pay Per Play (PPP) is a service that will pay you for playing audio advertisements on your web site or blog.

The idea is similar to Adsense in that the PPP code picks an appropriate audio advertisement to play based on the content of the page, so the ad is targeted and therefore relevant to your visitors.

But rather than getting paid for a click, you get paid when the audio runs to its conclusion. The advertisements may be 5 seconds or 30 seconds, so you should have a fairly high conversion rate, particularly with the 5 second ones. You won’t get paid for 100% of your visitors, certainly, since some of them will leave before the advert has ended, but it should be a better percentage than Adsense.

For hosting the adverts, you earn 25% of what the advertiser spends to play their ads on your page. You can also earn 5% of what your referrals earn, and 5% of what their referrals earn.

The service is in pre-launch right now, so it’s hard to say what the actual cost per play (CPP) will be. Advertisers will bid for the key words, so expect the CPP to be low at first.  Bidding is scheduled to start on 1st February 2008.

Over time advertisers will see which websites are converting best for them and their competitors and consequently the bid value will rise.

The service sounds pretty interesting. 5 seconds is a fairly long time in Internet terms, but audio ads have a way of registering on the mind, even if you're not really listening... if that were not the case, why would companies advertise on the radio?


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Comments

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