Today I came across a BRILLIANT campaign from Burger King where they tell their customers that they no longer sell the "whopper"
They filmed their customers reactions and you can see how they freak out at WHOPPERFREAKOUT.com
They even give you embed code to place on your site (see below).
This is an effective way to create "buzz", which when connected with viral marketing, can explode over the internet within days. There is a good mixture of humour and controversy... two very important factors in creating "buzz"... and then they leave you wanting to know more, so that you must go to the site.
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