Audio advertising is growing at a fast pace with more and more advertisers opting for audio classified ads. It's no secret that a good sales letter makes all the difference in advertising and it's no different when talking about great audio advertising. Professional voice talent and seasoned studio engineers come together to produce top quality audio advertising spots.
Interactive audio advertising is generating extreme interest within the advertising community. .
Advertisers
Audio advertisements have gained national media attention from national mass-market advertisers, the Wall Street Investment Community and discussed in the Wall Street Journal. Currently this new online audio advertising provides advertisers with a new method to promote.
Not just for major advertisers, but small niche advertisers like local business can utilize audio ads for local and regional advertising too. Ads for audio content, such as pod casts or Internet radio stations, often use a "reservation" model, where advertisers reserve spots in audio streams for fixed fees.
It's possible that this reservation model may not maximize revenue for audio publishers because many advertisers don't have resources to negotiate agreements for ad spots and don't compete for them.
However, imagine an Ad Network where advertisers and publishers can interact, and pay-per-action type advertising becomes a possibility. A publisher would set upon criteria for advertisers to match, and the system would determine which ads to play based upon relevancy and price. Now, forward-thinking advertisers are recognizing that if it works on radio, it can work on streaming audio.
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