Real Value Matters

Get Paid Every Time Your Website or Blog is Seen

Pay Per Play (PPP) is a service that will pay you for playing audio advertisements on your web site or blog.

The idea is similar to Adsense in that the PPP code picks an appropriate audio advertisement to play based on the content of the page, so the ad is targeted and therefore relevant to your visitors.

But rather than getting paid for a click, you get paid when the audio runs to its conclusion. The advertisements may be 5 seconds or 30 seconds, so you should have a fairly high conversion rate, particularly with the 5 second ones. You won’t get paid for 100% of your visitors, certainly, since some of them will leave before the advert has ended, but it should be a better percentage than Adsense.

For hosting the adverts, you earn 25% of what the advertiser spends to play their ads on your page. You can also earn 5% of what your referrals earn, and 5% of what their referrals earn.

The service is in pre-launch right now, so it’s hard to say what the actual cost per play (CPP) will be. Advertisers will bid for the key words, so expect the CPP to be low at first.  Bidding is scheduled to start on 1st February 2008.

Over time advertisers will see which websites are converting best for them and their competitors and consequently the bid value will rise.

The service sounds pretty interesting. 5 seconds is a fairly long time in Internet terms, but audio ads have a way of registering on the mind, even if you're not really listening... if that were not the case, why would companies advertise on the radio?


Click Here for further information and to sign up for Free

And a Debt Driven Christmas to You Too

"Do you want to save 10% on your shopping today Mr Phoenix?"

Well yes of course I do!

"Just fill out this form then, and we'll have your store account opened in a jiffy..."

Whoa there - wait a minute... I might have been momentarily distracted by your pretty green eyes, Debenhams' checkout girl, but I'm not falling for that old chestnut...

I'll never have one of your nasty, evil store cards, you hear me - NEVER!!

(No of course I didn't shout that out loud at the till... I politely declined her offer - but inside me the anger was burning...)

Store cards are the single most hideous form of debt you can get yourself into - Debenhams, Burtons, Selfridges, John Lewis... it doesn't matter who's peddling.  This form of lending is scandalous.

Look out for the signs in the run up to Christmas: you'll be targeted at the till if you've just made a fairly large purchase... you'll be offered a 10% discount on this and future purchases.

It will sound like a good thing. But be warned: These aren't financial professionals who know what's best for you. They are, in the main, lowly paid sales assistants who are incentivised based on how many accounts they open.

"But you're not a financial professional either, Mr "Big-Mouth" Phoenix"

88 Chances To Win - Every Week

It may surprise you to learn that I've never been a big fan of playing the lottery. Friends ask me why I don't bother and I always trot out the same, predictable line:

"Why would I? I've only got a 1 in 13,983,816 chance of winning!"

I read an article on The Times website recently that put this into perspective brilliantly:

"Casinos typically pay out more than 97 per cent of money staked. With Premium Bonds you actually get to keep your stake, plus an average of 3 ½ per cent, in prize money per year.

The lottery payout? Fifty per cent.

To represent the vanishingly small chance of a lottery jackpot in the game of roulette, you would have to build a wheel with close to 14 million compartments; to scale, the wheel would be bigger than London - too large, in fact, to fit inside the M25.

If you were picking a card, the pack would be three miles high."

And so on....

That's right my friend: "it COULD be you"!

One Step 4 Income (week 5)

NPN Down Line – Give to Get

During my first month with One Step 4 Income there has been a noticeable absence of contact from my immediate up-line at NPN, even though I joined NPN within a few days of joining OSI.  Personally, I find that a bit disappointing.

I acknowledge that there must be a lot of members in his down-line at OSI where my membership number is five thousand five hundred and something… his is one hundred and something. 

Perhaps he has so many paid members at NPN that one more such is of little interest.  However, to my way of thinking, relationship building with your down line is of significant importance.

You probably know that, when one of your down-line members at OSI wishes to join you at NPN, Ray now forwards that request to you.  This gives you an ideal opportunity to encourage that person to become a paid and active member at NPN.

Most people will simply send their NPN Referral Link and possibly an encouraging email to that individual. But if you look in your back office at NPN you will find there is another link that you could send to the applicant.  It is called the “Referral Distribution System” link. 

There is a full explanation on the site at NPN of the way this link works.

If you want to build a strong and valuable down line at NPN, I encourage you to use this link.

I have decided to further encourage my down line at NPN by giving them access to additional resources that I have developed and for which I have paid.  So if your thinking process and philosophy reflects my own, click HERE and join the team.

Safelists Submitters

One Step 4 Income - Week 4

By tracking my results over the last 4 weeks I have concluded that the best email conversions come from those Safelists that provide a Credit Based Mailer.

I estimate I have sent out 200,000 emails to Safelists during 4 weeks.  I say estimate, because during the first 2 weeks I did not keep an accurate record.  My OSI site has received 1,030 hits… 951 came from Safelists where I used their Credit Based Mailer.

Ok… so 4 weeks is not a very big sample, but my conclusion is supported by the team at Traffic Hoopla.  Over a period of more than four years, having tested hundred of Safelists, their statistics show that at least 95% of Safelists are totally ineffective.  By that, they say this means they NEVER have a single response to their ads, EVER.

By the way, this is what Traffic Hoopla say about Traffic Blasters:

Some people will use submitters to email thousands of Safelists with the idea that if you send out enough ads, someone is bound to respond.

It sounds like a good idea, but what is the major drawback? The trouble with this concept is that enormous resources are needed to handle all the incoming mail. You'd receive thousands and thousands of email messages a day - mostly from worthless Safelists. Our testing has revealed that 95% of Safelists on submitters are also ineffective. "Ineffective" means that they NEVER have a response from their membership EVER.

Commencing week 5, I am concentrating on Safelists that provide a Credit Based Mailer.

Meanwhile, this week I have been opening a lot of emails so as to earn credits.  Boy oh boy is that a mixed bunch, or what?

You Only Get One Opportunity to Make a First Impression

One Step 4 Income (week 3)

Last week I mentioned the database management programme that I use to keep track of my internet interests. 

Promobuddy was written by Detlev Reimer using the very successful proprietary software, FileMaker Pro.  This programme was originally written for users of Apple Mac's and is very robust.  However, Detlev’s Down-load page for Promobuddy has thrown into the limelight one aspect of internet marketing that can have serious consequences.

Security

Blog Syndication Network

If you are involved in any sort of internet marketing, you may just want to pick up this quite new idea.

I say quite new, because, although this was only launched a couple of weeks ago (and to me that is new) - already they are re-launching it.  It's called a Blog Syndication Network and is is provided by BlogRush, which in turn is one of John Reese's latest ventures.

It's that smart blue box over there, to the right, called BlogRush Widget... just below the Google Ads >>>>>>>>>>>>>>>>>>>>>>>>>>>>

Now, I'm not going to spend time explaining how it works as John is quite capable of doing that himself.

But here are the important points:

• It doesn't cost any money to install.
• 20% of people who read blogs are themselves bloggers.
• It drives interested and related traffic to your blog and mine automatically...

Should you get one?  Click on the blue box where it says "Add Your Blog Posts - Free" or on this link and decide for yourself.

One Step 4 Income (week 2)

So, it's Sunday and here I am fulfilling my promise to report my experiences with OSI.

Earlier in the week, whilst looking at all the Forum comments about other marketing programmes, I acknowledged that in this report I may contradict myself. 

Having spent my lunch time in the company of several hundred French, English, Dutch and sundry other countrymen celebrating the fête de cepes in a local village, together with several glasses of Bergerac rouge, I know I am.

The Need for Focus (excuse the irony)

One Step 4 Income

I am publishing here the results of my experiences with One Step 4 Income (OSI), for the benefit of existing members and to encourage new members.  Some of you may find some aspects somewhat basic, but I don't want to assume you have knowledge (to assume makes an ASS out of U and ME).

By the way, I'm English, so I write using the English Language as I understand it.

I don't particularly like the use of the word "FREE"... every action or reaction bears some cost, so I try only to use "Free" in the context of not having an outgoing monetary implication on my wallet.

If you want more information on any particular topic, clicking on the blue links will take you to an associated web page

First of all, a couple of items that I find useful in my general marketing activities.

• I don't use Internet Explorer for my PC web-browser... Firefox  is much safer.  It is also known as a "tab" based browser.  This means that "right clicking" on any of the Safelist links in the Accelerator Plan will open that link in a new tab, which saves a lot of time going backwards and forwards.
• Signing up for all those Safelists or Traffic Exchange programmes requires a lot of repetitive work.  I use RoboForm to manage all my logins and passwords.  I use the same log in name for every programme, but have RoboForm generate a unique password for each site.  That way, when I return to a site for marketing, Roboform will fill my log in details at the click of a button.  I have used the free version successfully for some time and do not yet see the need to purchase.

The Need to Become Inventive

How Someone else's Empty Lorry can make You Money

This trick can’t be used all the time, but if you set it up right it could work for you 6 or 7 times a year with just a flick of a switch.

With literally millions of lorry journeys being made every week, the road transport industry is one of the biggest industries.

So why not go out and buy a fleet of lorries?!

More great ideas next month.

Okay, okay – I’m only joking. That would hardly be a cutting-edge business idea would it (although that’s the level of “business advice” that some services offer!).

Of course running a fleet of lorries, employing drivers, dealing with all the maintenance and paperwork and paying sky-high road and fuel taxes… is not the perfect business to run from home.

However, there is a cunning way to get involved in this massive industry without facing any of these disadvantages… even without owning a single lorry.

You can set up your own logistics business and plug the empty gaps in the transportation business!

Let me explain...

Peter Milner, who works in the industry, revealed that over a third of the lorries on Britain’s roads are actually travelling around empty.

“There’s massive spare capacity in road transport, just waiting to be tapped. Logistics companies, who specialize in making the whole system work more efficiently, are making thousands of pounds from doing almost nothing!”

This idea is great for three reasons:

1. You don’t need a lorry, a depot, any experience or any licences to operate this business.
2. You just need to be well organised. You can run your business from home using just a telephone.
3. You only need about £150 for start-up expenses and marketing.

How it works (and how you can make good money from it)

The basic work of the logistics business is very simple – you need to efficiently match loads with lorries and lorries with loads. By making contacts and shopping around with a number of haulage contractors, you can get a much better deal for your customers than they can get for themselves – a bit like an insurance broker does with insurance.

So here’s what you need to do to get going:

• Build up your own database of haulage contractors in your area who are willing to bid for work. Use your local Yellow Pages and local knowledge to build up contacts. Tell them you’re a logistics company able to offer them regular loads if they can offer you competitive prices. You’ll get a positive response, since almost all haulage contractors are keen to take on more work to cover their high fixed costs.
• File details of the types of work each contractor can do in your database. Some contractors prefer regional, national, or international runs and others specialise in “multi-drop” deliveries. Some handle dry loads, while others specialise  in refrigerated loads or bulk liquids.
• Make your service seamless and trouble-free for your client. This, as well as keen pricing, will persuade them to keep using your service. Do this by: scheduling pick up and deliveries for them, arranging packing, storage and insurance if required, and being on hand to deal with any problems. They’ll be happy to use you rather than dealing with a dozen different suppliers for just one small load.
• When you receive an enquiry from a potential customer, simply telephone the contractors on your database and find the best price for the job. Add a profit margin and relay the quotation to your client.

Peter Milner suggests that you could expect to add a 20% margin to the contractor’s charge. So if, for example, you arranged a journey from London to Newcastle, which cost £800, you would make £160 on the deal.

Make even more money from part and back loads. While you can make a good profit from single loads, Peter tells us that this is where the real money is in logistics.

Here’s an example of how much money you could make:

If a haulage contractor charges £1,000 to do a delivery from Plymouth to Glasgow the price will be more or less the same, even though the lorry returns empty. You might charge your customer £1,200, making £200 commission. But if you can find a return load (or several part loads to make up a full lorry) you can also charge that customer £1,200 for the return journey. You’ll earn yourself not £200 but £1,400 from the trip! And, on a longer national or pan-European journey, you could make much more from your logistics business.

This is a great little idea, and one that will only take you a couple of hours to see if it could work for you.

Does it take your fancy? Is this something that’s creating an excited knot in your stomach? If it is – get going! You may have found the idea you’ve been looking for. But if it doesn’t fire you up, hold back and wait for something that does.

We’ll be looking through hundreds of business ideas and plans on Real Value, so keep reading